I’m Gabriel, the creator of SailingDirectory.com.au and YouSail.
A background in helping people get found.
My background is marketing. I’ve spent more than a decade in SEO and app store optimisation, and I was one of the first people to treat ASO as its own discipline. In 2013 I launched the first ASO course on Udemy, then wrote one of the first books on the subject, the ASO Bible, followed by ASO Ninja. More than 10,000 students have been through my courses.
Along the way I ran a marketing agency and worked with companies like Red Bull, Disney, EA Games, FreshBooks, PBS and Xerox. I’ve helped more than 500 developers and app companies get found, and spoken at conferences in London, Singapore, China and Thailand. I also bought an ASO company, Appmind, which was later acquired by Mobile Action, where I stayed on as a consultant and ambassador.
Not everything I write is about marketing. Zero Excuses is my book on how to live a beautiful life. The Lazy Bastard is a productivity guide for procrastinators.
Now it’s sailing.
I also have a habit. I build websites around the life I want to live. When I worked as a diving instructor, I built diving websites. Now it’s sailing.
My partner Kristy and I are working towards buying a yacht, moving aboard and sailing Australia and the Pacific. Plan a life aboard and the questions arrive quickly: where do we learn, who can help us choose and look after a boat, and where do we go when we need something done?
The answers were scattered across hundreds of business websites, forums and Facebook groups. So I did what I know how to do. I collected them, organised them and put them online.
That became SailingDirectory.com.au. It sits alongside YouSail and the rest of our sailing network: Sailing Schools, Sailing Courses, Sailing Clubs, Top Marinas, Top Charters and Buy Sails.
Curiosity before credentials.
I’m not an expert sailor, and I haven’t used every service or visited every business in this directory. What I’m good at is finding information and making it easy to use.
Business listing details come from YouSail. The guides here help you understand the options and prepare for a conversation with the people who do the work. They don’t replace advice about your particular boat, equipment or circumstances.
Moving onto a yacht is me running out of excuses.
Let’s talk boats.
I’m based in Merimbula, on the NSW South Coast. If you run a sailing business, represent a marine brand, or just want to talk boats, email me at gabriel@yousail.com.au.
You can follow the full story at YouSail.
See you on the water.
Gabriel